Editing
Xfinity Consumer Marketing
As part of Xfinity’s rebrand rollout, this social-first campaign introduced sleek new visuals and a vibrant identity to a wide audience—while spotlighting major new offerings like Peacock, the brand’s streaming platform.
I was involved from concept to final cut, contributing to early ideation, storyboarding, editing, and sound design. The result? A high-impact campaign that generated over 2 million views per video across platforms and helped drive new client growth in key markets.
Xfinity Employee Education
Created as an internal training initiative for Comcast, this video series was designed to educate and engage Xfinity employees across the country. Hosted on the company’s proprietary Xchange platform, the videos were paired with quizzes that allowed employees to earn redeemable points—turning learning into a gamified experience. The series became mandatory viewing and contributed to a consistent rise in Xfinity’s eNPS scores.
As lead editor, I shaped each episode from the ground up—editing the full series, designing the preliminary animation passes for the motion team, casting and directing the voiceover talent, and building out the final sound design. These were projects that required profound knowledge of Xfinity’s services and both creative precision and strategic clarity.
COMCAST
These high-profile projects were created for Comcast’s most exclusive, industry-facing events—tailored for audiences that included celebrities, policymakers, and Fortune 500 CEOs. Pieces like the Cable Leadership Meeting (CLM) and Ralph J. Roberts Forum Trailer (RJR) were premiered in flagship venues as cinematic centerpieces, setting the tone for multi-million-dollar gatherings.
For CLM 2022, I worked in near real-time—editing a closing recap video live as interviews were being filmed and uploaded to the cloud, delivering a polished final cut the same day. I also developed a suite of motion graphics templates with the animation team weeks in advance to guarantee seamless, high-quality integration on site.
For the RJR Trailer, I combed through over 260 TB of archival footage, producing six editorial passes and final delivery within a month. And for the Platforms Sizzle, I handled editing, motion design, and sound design solo—turning around a finished video in under 48 hours. The result was featured on the homepage of Comcast Business and earned over 400,000 views in its first week.
A consumer-facing sizzle reel showcasing some of Comcast’s major platforms.
A dynamic consumer-facing sizzle reel highlighting Comcast’s major platforms, featured both on social media and Comcast Business’ landing page. The campaign garnered over 400,000 interactions within the first week.
Serving as lead editor, I navigated hundreds of hours of existing footage under a tight 48-hour deadline, curating impactful content selections and managing all editorial tasks through to final delivery. Due to the fast turnaround, I also stepped in as lead motion designer, ensuring a polished and cohesive visual experience.